Healing the Hero uses cookies and tracking pixels to improve our website and communications. We deploy similar cookies as TRUSA (analytics, session, functional), plus the following:
| Cookie Name | Type | Purpose | Duration | Provider |
|---|---|---|---|---|
| _ga, _gid | Analytics | Google Analytics: tracks unique visitors and sessions. | 2 years / 24h | |
| Mailchimp (e.g. __cfduid) | Functional/Marketing | Ensures email signup forms function properly; tracks campaign clicks. | Varies (session or persistent) | Mailchimp |
| act_blue_* | Payment | If using ActBlue for donations: tracks fundraising transactions. | Persistent | ActBlue |
| wordpress_logged_in_* | Session | Keeps user logged in when accessing WordPress login/account pages. | Session | HealingTheHero site |
| PHPSESSID | Session | Maintains session for web forms (survey, login). | Session | HealingTheHero site |
| fb_pixel | Marketing | Facebook Pixel: helps target our outreach to Facebook users. | 3 months |
You can decline cookies through your browser: most browsers allow you to refuse or delete cookies. Note that strict blocking of cookies may degrade some site features (e.g. you may need to re-enter info more frequently). For cookie categories:
- Required: Essential for site security and forms (cannot be disabled without breaking functionality).
- Analytics: Help us understand site traffic. You can opt out at Google Analytics Opt-Out page.
- Marketing: Used by social networks (Facebook, etc.) to present relevant content. You can disable these via social platform ad settings.
By using our site, you consent to the placement of the above cookies. This notice is part of our Privacy Policy, required by FTC guidance on cookies and online tracking.
